Adwords Campaign Taking Off

Posted by DelB @ 9:44 am, August 15th, 2006

It would seem the summer lull in business oriented search on Google has ended. The adwords campaign I am running for the PromotingLondon.com word cloud has shown a noticeable increase in click throughs and the necessary bid amount to get a decent placing on Google search results with many of the selected key phrases has risen considerably. Take up of the word tags continues to be steady with the expectation of a rapid increase as I bring into play more strands of the marketing campaign.

I am considering raising the price of the keyword tags as the PageRank of the cloud page increases. This would offer best value to early adopters of the scheme, a thank you to those who have helped make it a sucessful launch.

Regards,
DelB

What am I doing here?

Posted by DelB @ 9:52 am, July 18th, 2006

If, like me, when you’re faced with the multitude of marketing & promotion products and ideas which purportedly will do wonders for the level of visitor traffic arriving at your website, alongside the latest sure fire method of getting top ranking in the dear old search engines, you may recognise a certain dizzy sensation when trying to decide how best to use the minimal budget available for a website promotion campaign.

It’s a significant part of my responsibility to find the best value for my design clients, whether it’s a new site launch or campaign for an existing site. Frankly, promotinglondon.com has been set up to allow me to offer them useful & affordable products not available elsewhere in the London market. That’s not to say that (1) all promotional ideas and products on the site will involve expenditure, in fact, far from it and (2) products and opportunities offered here will only be available to my design clients - I foresee that in the vast majority of instances they will be available to allcomers.

As to keeping this blog, it’s a good way to announce upcoming promotions, it will enhance the visibility of the site itself therefore helping the promotional aspects [at least I’m being honest here] and lastly, it will allow me somewhere to pontificate on the good and bad of the online marketing industry.

I hope you will stick around & join in,

Regards, DelB