Promoting London

I haven’t had much time to post to this blog over the last few months and frankly, in terms of new trends and ideas for promoting and marketing websites, the market seemed to be undergoing a period of consolidation and rationalisation more than anything. Then, out of the blue last week I was contacted via one of my other websites by this young man inviting me to look at and possibly partake in a banner scheme he was setting up. in his own words;

“As a company you can submit a banner which costs $10 (roughly £5) this enters you into a daily draw the winner of which has their banner plastered all over my site for a day, giving them maximum publicity. At the end of the competition one advertiser is selected at random to win up to $250,000 to advertise their company. The grand plan is to get 100,000 submissions, with the prize money being 25% of the turnover.”

The scheme itself seemed interesting along with the fact he has personal story backing it which adds greatly to its PR possibilities - long story short, I quickly found myself buying banner space for two of my own sites.

All I can say is, if you are looking for a source of marketing at an incredibly small price which has real possibilities then I wholeheartedly recommend you check it out for yourself. For my part, I am putting together a package based on it to offer my clients, not something I commonly do as I am loathe to recommend schemes unless I really believe in their value.

For the record, the young man is called Richard Stratton [could he be the next Alex Tew?] and you can get started by visiting his website at www.theonebigad.com - good luck Richard and hope you’re not hobbling around for too much longer!!

From the look of things it would appear that Google are in the midst of a pagerank update, a time when all knowledgeable webmasters cross their fingers and hope that their sites get a boost from the changes [and definitely do not suffer a relegation to a lower value]. There are webtools out there which allow you to view the pagerank of any website at the various Google Datacentres - normally the values would be the same across them all but at present there is a definite difference showing which datacentres have updated and which have not. How does this affect Promoting London? Well, as the word cloud page makes clear, once it reaches a certain pagerank then the cost of hyperlinks from it will increase. This will happen when all the datacentres have been updated which could be tomorrow or could still be a couple of weeks away [there never seems to be a set time span over which these updates take place]. All that I am saying is that there may be a price increase and it may be very, very soon.