Promoting London

It seems the Google datacentres have all finally updated their records to reflect the latest published pagerank scores. As mentioned previously, this means the price of a standard advertising tag in the Promoting London wordcloud has been raised to the intermediate level of £42 for a guaranteed minimum three years of exposure. Still remarkable value.

DelB

From the look of things it would appear that Google are in the midst of a pagerank update, a time when all knowledgeable webmasters cross their fingers and hope that their sites get a boost from the changes [and definitely do not suffer a relegation to a lower value]. There are webtools out there which allow you to view the pagerank of any website at the various Google Datacentres - normally the values would be the same across them all but at present there is a definite difference showing which datacentres have updated and which have not. How does this affect Promoting London? Well, as the word cloud page makes clear, once it reaches a certain pagerank then the cost of hyperlinks from it will increase. This will happen when all the datacentres have been updated which could be tomorrow or could still be a couple of weeks away [there never seems to be a set time span over which these updates take place]. All that I am saying is that there may be a price increase and it may be very, very soon.

As traffic was beginning to settle down here at PromotingLondon I decided it was time to go out marketing and seek some new hyperlinks by submitting the site to some of the plethora of small online directories that exist out in cyberspace. Spent much of yesterday with the submission process for nearly 200 directories of various sizes and format and am already starting to see the backlinks being posted where accepted. It will be interesting to see exactly how much this increases visitor traffic along with the effect it will have on the pagerank of the word cloud.

Regards,

DelB

Last year it was Pixel Ads, this year it seems it will be Word Clouds, the latest, greatest, can’t fail marketing technique designed to advance the websites we manage or promote. Except, so it seems, these perfectly valid and useful techniques become so quickly devalued that the users whose business should benefit most are left with crumbs in return at best. When Alex Tew came up with milliondollarhomepage.com last year and vaulted off his small corner of the internet and into the spotlight of the traditional media, could any one begrudge his success and earnings? After all, he had come up with a truly original [well, close enough] idea that broke new ground in terms of internet promotion. So what happened? We saw all manner of copycat sites springing up, ten-dollar-this, 5-cent-that, all bright & shiny under new domains and promising massive visitor numbers. Yet less than a year later who would possibly consider buying some pixels from one of these sites? In the overwhelming majority of cases, nothing has been done to develop the sites further to either encourage visitors or increase the standing of the site with search engines [which would increase the value of the incoming link to the advertisers website]. Instead, the people responsible have long since moved on to marketing the next fad, more glistening domains. Realistically, the only people to have benefited are the top level marketeers who quickly developed versions of the software necessary to create pixel ad sites and sold on the packages to the second & third level marketeers.

Now we are at the beginning of the word cloud / tag phenomenon, the big guns were out early convincing their peers, associates and affiliates [do I not like that word] to purchase links in their clouds, followed shortly by the opportunity to purchase the software itself at oh so beneficial prices for the early birds. Soon, the sky will be filled, yet not much nourishing rain will be falling on the plains of client sites below because those clouds need seeding and let’s face it, not too many cloudbuilders are interested in hanging around long enough to carry out the work required.

Is PromotingLondon.com going to be different? In 3 words, I hope so. It has been set up to not only host the word cloud site on the front page but as the nexus to provide a developing resource for promotional ideas and products primarily for the benefit my existing clients’ websites and businesses. The aim is medium to long term benefit, adding content and visibility, building popularity and pagerank as we go.

Regards for now, Delb