Adwords Campaign Taking Off

Posted by DelB @ 9:44 am, August 15th, 2006

It would seem the summer lull in business oriented search on Google has ended. The adwords campaign I am running for the PromotingLondon.com word cloud has shown a noticeable increase in click throughs and the necessary bid amount to get a decent placing on Google search results with many of the selected key phrases has risen considerably. Take up of the word tags continues to be steady with the expectation of a rapid increase as I bring into play more strands of the marketing campaign.

I am considering raising the price of the keyword tags as the PageRank of the cloud page increases. This would offer best value to early adopters of the scheme, a thank you to those who have helped make it a sucessful launch.

Regards,
DelB

Adwords Campaign

Posted by DelB @ 2:51 pm, July 29th, 2006

Launched the adwords for PromotingLondon.com today, as in the past I prefer a Saturday start as it tends to allow a couple of quiet days to engage in fine tuning. Perhaps due to the hot weather and being the middle of the summer holidays there has been remarkedly little search traffic, even on the highly competitive keywords. I will decide on when to issue the press releases depending on how the adword campaign develops over the next couple of days.

DelB